Birmingham City Ladies unveil new Adidas kit for 2016 campaign - The Solihull Observer
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13th Aug, 2022

Birmingham City Ladies unveil new Adidas kit for 2016 campaign

Solihull Editorial 8th Mar, 2016 Updated: 21st Oct, 2016

BLUES Ladies have revealed their new kit for the upcoming 2016 Women’s Super League season – and manager Dave Parker has given it the thumbs up.

Like the men’s side, the ladies will be sponsorted by Adidas and as well as the traditional dark blues home shirt, the club have opted for an all red away jersey.

“I am absolutely delighted that as a Club we have a four year deal with adidas,” said Parker.

“This marks an important step in the evolution of the Ladies Club and having the world’s leading brand wanting to work with us shows our ambition and shared vision in achieving our goals of being successful moving forwards.”

The club have also announced a major new commercial deal which will see Eze Group become their principal sponsor for the new season.

With offices in Henley-in-Arden, Stirling and Tenerife, Eze Group is a lifestyle and leisure business offering customers a range of activities through its concierge services including business travel, holidays, entertainment and leisure pursuits.

Parker added: “Eze Group have become synonymous with the men’s team over the last few seasons and having them on board to support the women’s team not only aligns the branding of the whole Club, it also aligns our one Club mentality as we strive to move forwards into a new era of success.

“As we now look to recapture that in our new era, I’m positive we will create long lasting and enjoyable moments together.”

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