‘Monster hero’ ‘safari’ bid to bring families back to Solihull town centre as lockdown eases - The Solihull Observer

‘Monster hero’ ‘safari’ bid to bring families back to Solihull town centre as lockdown eases

Solihull Editorial 24th Jun, 2020   0

SOLIHULL Business Improvement District is providing a family-fun ‘Safari’ town centre story-trail

The idea is to support the NHS and give families a ‘safe reason’ to return to the High Street.

Launching on Saturday July 4 – the day that new lockdown easing measures are introduced nationally – families and households in Solihull will be invited to search the town centre for 10 cute and colourful ‘Monster Heroes’.

Solihull BID added: “Using smartphones, the Safari allows you to learn each of the Monster Heroes’ names, their story, and superpowers. Once all 10 Monster Heroes are found, a free e-book, that tells the story of their first team-up will be unlocked.




“The Safari works by utilising contactless NFC technology and QR codes, without the need for players to download or sign up to anything, they simply need to tap or scan, using their phone’s camera, to play.”

More than 100 BIDs and councils across the UK are taking part in the MonsterHero Safari project, sponsored by Wild in Art, with the aim of raising over £100,000 for NHS Charities Together.


Melanie Palmer, chief executive of Solihull BID, said: “We are delighted to join forces with Wild In Art again to engage safely with our younger visitors and their families, in line with our aim to ‘keep smiling through the crisis’.

“This is a perfect example of utilising safe digital activity whilst raising funds for our own heroes out there on the NHS front line. Solihull is open for business and offers a safe and well managed environment for all.”

To learn more about the story-trail please go to www.monsterherosafari.com or www.solihullbid.co.uk.

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