AN EASTENDERS actor has become the newest brand ambassador for a baby loss charity.
William Ellis, who plays Theo Hawthorne BBC soap, has lent his support to the Lily Mae Foundation after appearing as a guest on the charity’s podcast in the autumn.
In October, William stepped out of his comfort zone on the Still Parents Podcast and shared his story of grief following the tragic loss of his son, Dash, in 2017.
William said he was ‘thrilled, honoured, and delighted’ become an ambassador for the Still Parents Podcast emphasising the significance of the work and support for fathers who may be experiencing any form of loss and may not have anyone to confide in.
Ryan Jackson – the co-founder of The Lily Mae Foundation and the Still Parents Podcast – said: “William’s honest, dignified, heartfelt and genuine story of his experience of losing Dash displayed an enormous respect for all of those parents who have suffered the devastating loss of a baby. William spoke with a perfect balance of light-hearted banter and serious conversation that will have offered hope to many bereaved fathers.”
Following his appearance on the podcast, William formed a strong bond with the hosts Ryan, Matt Whitehouse, and Dan Kelly and supported support each other through social media channels.
Recognising the importance of their connection and the need to raise awareness about baby loss and provide support for bereaved fathers, they decided to collaborate.
William’s episode on the Still Parents Podcast is available across all major podcast platforms.