BIRMINGHAM City Council has launched its ‘There’s a Better Way’ campaign across the city in partnership with the West Midlands Combined Authority.
Over the next two weeks two digital posters will be displayed prominently at key points around the city making the point that ‘There’s a Better Way’ than giving to someone who is begging on the street or at the road side.
Instead of giving money to someone begging, the ‘better way’ posters are asking the public and local businesses to donate to Change into Action through www.changeintoaction.org.uk
By donating directly to Change into Action the public can be sure that their money will directly and personally help someone who has been sleeping rough.
Trusted local charities and street outreach teams work with anyone who has been sleeping rough to identify those things that can really make a change to their life. All the funds received go directly to help an individual. None will go to the Council.
Councillors say no one needs to sleep rough in Birmingham, and there’s been marked reduction in the number of people sleeping rough in the last two years.
Andy Street, the Mayor of the West Midlands, said: “Change into Action has helped make a real difference to those rough sleeping or at risk of doing so in the West Midlands, and I want to thank all the residents and businesses who have donated so generously to the scheme knowing the difference it makes.
“With Change into Action directly supporting and funding specialist homelessness charities and street teams, I hope people will continue to show their support and donate money.”