Cereal refill station launches to save plastic waste - The Solihull Observer

Cereal refill station launches to save plastic waste

Solihull Editorial 24th Oct, 2023   0

ECO-MINDED shoppers in Solihull can help in the war on plastic after a supermarket launched a trial refill station.

Customers can take their own reusable containers to buy cereals by weight at Aldi’s Homer Road store.

And if successful there are plans to introduce it to other stores.

Luke Emery, plastics and packaging director at Aldi, said: “We know that finding environmentally friendly ways to shop is more important than ever to our customers.

“That’s why we are excited to introduce a new and innovative way for our Solihull shoppers to buy the Aldi products they know and love whilst cutting down on plastic packaging.”

The supermarket chain says if every UK household refilled just one item per week, it’s estimated that over 1.4 billion items of single-use packaging could be eliminated each year.




The refill system was developed for The Refill Coalition, which is made up of a range of leading global retailers and manufacturers, including Aldi.

The coalition was convened in 2020 by GoUnpackaged to co-design and develop an innovative refill solution that reduces the use of single-use plastic.


Catherine Conway, director at GoUnpackaged, said: “The Coalition has worked tirelessly since 2020, and overcome numerous obstacles, to reach this go live point.

“An industry-wide approach will lead to a refill system that works for everyone in the supply chain and will make refilling easy, convenient and environmentally friendly for shoppers.”

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