Many industries across the globe have been severely affected by the ongoing fallout from the global financial crisis. In some cases, entire sectors of manufacturing have seen closures and cutbacks due to falling demand for their products.
The motor industry across the world has seen fuel costs rise, which has severely affected drivers in real financial terms. This led to an initial slowdown in sales, where people were looking to keep their existing vehicle on the road for longer, whilst putting off the prospect of making new purchases. Some sectors of the automotive industry have held up well and are now leading the recovery in terms of sales. Commercial vehicles, especially modern pick-ups, have experienced a real boom in production and subsequent sales across the world.
With the launch of 'The Steed', an iconic pick-up model from Chinese manufacturers Great Wall in 2012, the company became the first from China to make a significant impact in the United Kingdom. Domestically, the specific range already had a one-third market share and more than 700,000 have been sold worldwide through outlets in over 100 countries to date.
The success of Great Wall's pick-up range is just one example of an increasing trend of motor vehicle sales overall. This trend seems to point towards an extremely promising future for the industry as activity picks up throughout 2013.
There are many logical reasons why the manufacture and sales of commercial vehicles, in particular pick-ups, should be leading the revival in industrial manufacturing and sales across the nations. Advances in both the design and construction of the vehicles must be playing a significant role. However, evolving tastes and a willingness on the part of buyers to accept new types of vehicle is also a significant factor, especially in the UK market.
The more traditional 'enclosed van' has been the vehicle of choice for numerous commercial buyers for many years in the UK and other European countries. In contrast, the pick-up style has had a wider reach as the working vehicle used by many trades and businesses in other countries. Modern pick-up models, such as Great Wall commercial vehicles, often far exceed the specifications found in other modern vans. Leather interiors with heated seats come as standard, yet they’re far above the level which most people working in the UK have come to expect from their commercial vehicles.
Additional equipment such as Bluetooth, hands-free mobile phone connectivity comes as standard in Great Wall vehicles. This is primarily because the standard of comfort and consideration to safety, given both to the driver and passenger, are central aspects of the overall design.
Performance is also one of the main reasons for the popularity in pick-up sales. It has recently become common for 4x4 trucks used in a work environment to share the same kind of advanced capabilities that SUVs and other high-end vehicles have offered for some time. So, whilst motor vehicle sales look set to continue leading the economic recovery in 2013, companies such as Great Wall are playing their part by offering state-of-the-art models at extremely competitive prices.